Vivo, a Chinese smartphone brand, has officially confirmed its return as the title sponsor for the Indian Premier League (IPL) 2021. The Chinese smartphone makers had to withdraw from sponsoring the IPL 2020 due to the Galwan Valley clash between India and China. Vivo was replaced by Dream 11 as the title sponsor for IPL 2020. Following the conflict, India also banned several Chinese apps, such as TikTok, PubG Mobile, and more. These apps remain inaccessible in India till date. However, Vivo has managed to resume its sponsorship deal for the IPL 2021, which is a positive sign for the Chinese smartphone industry.
Vivo as title sponsor for IPL 2021 edition
Vivo resumes its title sponsorship after a year-long absence. The brand replaces Dream11, which sponsored IPL 2020 amidst tensions with China. In a press briefing, the company announced that Vivo has secured its title sponsorship for IPL 2021 on the same terms as the previous deal. Also Read – Vivo X60 Series is ready for its global launch on March 22
The company said that this demonstrates Vivo’s dedication to the Indian market. The company also stated that Vivo, as a smartphone brand, aims to offer an interactive experience to its customers. Last year, Vivo, a Chinese smartphone brand, had to give up its title sponsorship for IPL 2020 due to the anti-China sentiment in India.
Dream 11, an Indian fantasy sports platform that is very popular among the young generation, took over the sponsorship. However, this year, Vivo has regained its title sponsorship for IPL 2021. The Board of Control for Cricket in India (BCCI) has announced that the IPL 2021 will start on April 9th.
Vivo India issued a press release about the IPL 2021, which is a very popular and influential cricket tournament in India. They expressed their enthusiasm to resume their sponsorship for this league. The company official also said that cricket has always been a unifying factor for the nation, especially in India. As a brand, Vivo targets mainly the young generation in India. Therefore, IPL has enabled them to reach out to them more effectively.
Vivo as Smartphone Brand
Vivo also states that cricket leagues like IPL 2021 are a source of unity and entertainment for the young generation in India during the pandemic. The Chinese smartphone brand has been associated with IPL for many years and has benefited from connecting with its customers. This has helped Vivo to increase its brand awareness and reach across India. As per reports, Vivo has a 27% market share in the Indian smartphone market. The brand has grown by 10% since last year.
Vivo, a leading smartphone brand in India, has confirmed that it will launch five to six premium products this year. Sources say that Vivo may unveil one or two of these products during the IPL 2021, which it sponsors. Vivo has also revealed that it will open more than 150 exclusive stores across India this year. Thus, increasing its total number of stores to over 650.
The company claims that it has always been a dominant player in the Indian smartphone market. Despite the challenges of 2020, Vivo has followed its business strategy and achieved positive results. The company has also accelerated its growth in the Indian market. Also Read: Vivo X50 Pro+ could arrive in India alongside X60 series