OnePlus is a one big giant in smartphone market. If you’re using smartphone tech, it’s pretty clear that OnePlus is depending on Oppo for its products. OnePlus 8 Pro was a live example. The device introduced last year was clearly drawn from the Oppo Find X2 Pro. It can only be differentiated by it’s hardware. It’s up to the consumer whether the method is good or wrong, but the trick seems to work for them. Thus, beginning this year, the company has now stated about integrating its R&D activities with Oppo’s efforts to create potential products.
According to reports from the Android Authority, OnePlus has confirmed that it will align its R&D activities with the Oppo squad. In reality, they will combine their R&D services with OPLUS, the investment body responsible for Oppo, OnePlus and Realme. As a result, we will soon see the efforts of this combination from the upcoming goods of these brands. However, the company assures that it will function independently of its sister brands.
OnePlus is joining hands with Oppo for R&D:
As per official statement OnePlus said, “To maximize resources and further growth of OnePlus as a brand, we are trying to further integrate some R&D capabilities within OnePlus, our long-term investor. OnePlus will continue operate as independent brand and will work to deliver the best possible user experience for existing and future users.”
In the past, the company relied on the resources of Oppo for its goods and services. All of the OP smartphones are build similar to Oppo devices. Just like OP 8 Pro, the OnePlus Nord is similar to one of many Oppo Reno series devices from last year. The recently released OP Band is a sibling to Oppo Band. According to leaks their forthcoming Smart Watch will be closely based on the Oppo Watch.
These companies will share basic product designs. They guarantees that they will continue to operate independently. Hence, we can expect to see them working on its Oxygen OS experience to differentiate its products from the Oppo portfolio. Similarly, Realme can share basic product designs, but may deliver a different software interface.
Advantage for consumers?
With the merger, we might see the brand introducing new products more quickly and probably with better implementation and execution. On the negative side, the differentiation points may be limited to a minimal between brands. We’ve already had this happening between Xiaomi and its sub-brands as well as associate brands. Xiaomi shares its R&D with it’s sister companies like Redmi and Mi sub-brands. Poco uses its R&D as separate entity. Based on market views Oppo has a grip on cheap gadgets. The company might use that for the betterment of their Nord program. This year, we could see more Nord devices at competitive rates.