The Amazon Great Indian Festival Sale, which is eagerly anticipated, now has its official dates announced. As the festival season approaches, the annual sale will kick off on October 4. Last week, the e-commerce giant made the announcement regarding the upcoming Great Indian Festival Sale.
Subsequently, Amazon officially revealed the exact sales date through a virtual press conference. Similar to the previous year, the annual festive sale will span the entire festive season and be available on various e-commerce platforms in the country.
Furthermore, Amazon India will provide early access to Prime members, allowing them to take advantage of exclusive deals and discounts available throughout the sale. Also Read: Flipkart Big Billion Days Sale 2023 coming soon, iPhone SE and iPhone 12 to get big discount
Flipkart Big Billion Days Sale preponed
In addition to Amazon India, Flipkart has also made an announcement regarding its highly anticipated Big Billion Days 2021. Initially, Flipkart India had revealed that the sale would begin on October 7. However, following Amazon’s announcement, Flipkart rescheduled its sale dates. The Flipkart Big Billion Days Sale will now commence on October 3.
Similar to Amazon Prime members, Flipkart Plus members will also enjoy early access to the deals and discounts. The Flipkart Big Billion Days 2021 will run until October 10. Also Read: Microsoft Surface Laptop 4 likely to launch in April: Reports
Amazon Great Indian Festival Sale 2021: What’s New?
This year, to attract customers, Amazon has created a dedicated microsite for the Great Indian Festival Sale 2021. This microsite indicates different types of deals and discounts available on various products. Also Read: Microsoft Surface Laptop 4 launched with AMD and Intel options
These include mobile phones, accessories, and electronic items such as TVs, Refrigerators, laptops, tablets and much more. The page also provides some games to collect diamonds and participate in contest. To recall, these Diamonds can be used while making any purchase during the sale.
The annual Amazon Sale is also offering some best offers in the form of discounts and cashback on Amazon products. These products include the likes of Echo devices, Fire TV, Fire TV Sticks, and Kindle devices. Also Read: Amazon Prime Day Sale date announced; new discounts and deals for Prime Members
During this sale, these Amazon devices are available at the lowest price of the year. Moreover, there will be multiple Alexa-based smart home combo offers. These offers can be expanded to the user base of the voice assistant in the country. Also Read: Asus ZenFone 8 to feature hole-punch camera instead of flip camera
Amazon Great Indian Festival Sale to bring New Product
In addition to these discounts and deals, multiple companies will be launching over 1000+ new products before the sale begins. These brands include Apple, Asus, Fossil, HP, Lenovo, OnePlus, Samsung, Sony, Xiaomi and many more.
Moreover, there will be other new launches like Sony’s PS5 and Microsoft’s Xbox. This information has been officially revealed through a statement from Amazon India. Also Read: Amazon Great Indian Festival Sale offers and deals, dates to be revealed soon
Amazon Pay offers at Great Indian Festival Sale
Amazon Pay is also touted to provide customers with various offers. Here, customers can save up to Rs 5000 during the Great Indian Festival Sale. This saving can be accessed by making payments for various utility bills, booking tickets, and sending money.
Additionally, for this year’s festive sale, Amazon has partnered with HDFC Bank. Here, Amazon will be offering a 10 percent instant discount offer to the customers for making a purchase using the HDFC Bank cards. Also Read: Microsoft Expands Windows 11 Compatibility with Updated System Requirements
These offers include both HDFC Bank Debit and Credit cards. The offer is also applicable on EMI transaction also during the Great Indian Festival Sale. Also Read: Nokia may unveil 1.4, 6.4 5G and 7.4 5G smartphones soon
Amazon customers who joined the Amazon Prime membership will get an early access to the Great Indian Festival Sale. The Prime members will be getting additional cashback offers, extended no-cost EMI options. Additionally, they will also be getting additional warranties that will be available during the Special Prime Fridays. Also Read: Flipkart Big Billion Days Sale date announced; big discounts on mobiles, electronic devices
What’s new at Amazon?
Citing a Nielsen survey, Amazon India Vice President Manish Tiwary shares that more than 78 percent of its sellers are likely to reach out to new customers during this festive season sale in the country. Additionally, more than 71 percent of the sellers are expecting to increase their sales during the season. Also Read: Realme GT 5G launched in India before Diwali
Recently, Amazon India also expanded its language support to Bengali and Marathi. This will help sellers to reach new customers. These new languages will join the existing languages like Hindi, Kannada, Malayalam, Tamil, and Telugu. The e-commerce company also updated its voice shopping experience by adding Hindi support in the coming future.
In last 15–18 months, Amazon saw increase in customers. With more than 65 percent of customer orders and over 85 percent new customers. The e-commerce website sees hike in customers. Now, Amazon India is reaching smaller town and tier 2 cities. Although the company officials did not provide exact number of new customers coming on board. Also Read: Realme Buds Q2 launched in India along with Narzo 30 series
Festive Sale to continue throughout the month
Unlike the Flipkart Big Billion Days Sale 2021, the Amazon Great Indian Festival Sale 2021 is a month-long sale. On the other hand, the Flipkart Big Billion Days Sale is a six-day event. It’s possible that this will be similar to how the company handled numerous selling rounds last year.
Customers’ celebrations of the festive season do not begin with Diwali but rather with Dussehra, Navratri. Therefore, the sale will continue throughout the month. This makes the Great Indian Festival a month-long celebration, confirms Amazon India Vice President.
With this, the customers can enjoy a month-long celebration. Additionally, they can also access the great deals every day from various Indian and International brands. Mobile phones, consumer electronics, laptops, home entertainment, and groceries are among the product categories. Amazon expects to experience substantial growth during the holiday sale. Also Read: Latest budget smartphone Motorola Moto G20 launches with 90Hz display
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