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Shop Pay Payment option to be added to Facebook, Instagram

“Shop Pay” feature will be made available outside Shopify’s platform

Shopify, a leading e-commerce platform, has confirmed plans to expand its Shop Pay payment feature. This Pay feature, which enables users to sell their products on Facebook and Instagram in the US, is set to become available outside of Shopify’s business platform for the first time. In a strategic move, Shopify has partnered with Facebook to broaden its payment options.




Users will have the convenience of using this feature alongside Facebook Pay, the popular payment scheme from the social media giant. This partnership between Shopify and Meta (Facebook’s parent company) marks a game-changer for e-commerce and social media.

Shop Pay coming to Facebook

Shopify’s powerful Shop Pay payment feature is officially landing on Instagram, with a Facebook rollout hot on its heels. This means smoother, faster, and secure payments for your customers, all without leaving their favorite social media platforms. Customers will love the frictionless buying experience, leading to boosted conversion rates for you.

This integration lets customers pay you directly on Facebook, keeping the entire shopping journey streamlined and secure. Merchants across the US will soon have access to Shopify’s Shop Pay feature via Instagram’s checkout process. This feature will further extend to Facebook in the forthcoming weeks.

  • Shop Pay Payment Features

As per a recent blog post by the company, the integration will enable consumers on both Instagram and Facebook to view Shop Pay as a payment option within Facebook Pay. This development will facilitate direct, secure payments to merchants via Instagram and Facebook, enhancing the user experience. Also Read: Instagram will no longer promote recycled TikTok videos

Shop Pay payment brings its trusted suite of features to the party. Expect order tracking, purchase updates, and personalized product recommendations all within the Facebook and Instagram experience. Shopify and Meta partnership is a game-changer for social media shopping. Sellers can now harness the power of social engagement to close deals right where the inspiration strikes.

  • Shopify growth on Facebook and Instagram

Shopify offers its customers the convenience of logging transactions post-payment. Additionally, it provides users with the ability to track the CO2 emissions offset in their sales, promoting environmentally conscious commerce.




According to Shopify, Facebook’s platform has emerged as one of the most popular channels for sales and marketing among its merchants. Amidst the pandemic last year, Shopify Shop Pay payment witnessed a significant 36% growth in monthly active users via Facebook and Instagram channels. This upward trend in user engagement continues to persist, indicating the growing popularity of these social media platforms for e-commerce.

Shopify Shop Pay app interface, coming on Facebook, available on Instagram
The latest Shop Pay app interface, coming on Facebook, available on Instagram

Shopify Shop Pay: Fast and Secure Platform

Shopify touts its feature as a fast, efficient, and secure payment platform, which contributes to fewer abandoned carts and increased conversion rates. Shop Pay payment is built on a bedrock of security, keeping your customers’ data safe and sound. Sleep tight, sell well. The platform also offers a range of business services, including easy order tracking and management, as well as carbon offset for all distributions.

Shop Pay let users manage orders like a pro, with real-time updates and easy-to-use tools. More control, less chaos. Shopify’s Shop Pay is the preferred payment option for numerous top direct-to-consumer brands and emerging names in the market. This includes brands such as Allbirds, Kith, Beyond Yoga, Kylie Cosmetics, and Jonathan Adler, among others.



  • Shopify stats

Shopify’s Shop Pay feature is available for over 40 million customers for making payment on various shops via the Shopify app. In the year 2020 alone, buyers completed in excess of 137 million orders using Shop Pay. Since its inception in 2017, Shop Pay has facilitated nearly $20 billion in cumulative Gross Merchandise Volume (GMV) by the end of 2020. A noteworthy feature of Shop Pay is its carbon offsetting capability, which accounted for a significant 75,000 tons of carbon emissions

Can I use Shop Pay outside of the US?

Currently, Shop Pay payment is primarily available to customers with a United States billing address. If you’re ordering a physical product that requires shipping, then you need to provide a United States shipping address. However, Shopify has been expanding its services. Henceforth, it is possible that Shop Pay could become available in more regions in the future

Shop Pay on Instagram: How it works?

Consumers can conveniently discover tagged products from Shopify merchants within the Instagram app. Once a product is selected, it can be added to the in-app cart for a seamless shopping experience. At the checkout stage, consumers have the option to choose Shop Pay as their preferred payment method, alongside other options such as debit cards, credit cards, and PayPal. Customers are given a confirmation number, which they may use to complete their transaction without leaving Instagram.




In the near future, a similar shopping experience will be accessible on Facebook. Additionally, order tracking is made easy through the Shopify Shop app. The process remains consistent across the Shopify platform for a user-friendly experience. Also Read: Nothing confirms that its first product will arrive this summer

Written by Pulkit Sharma

I love working on WordPress, Web Designer from past 7+ years working mainly on mobile & web apps. Always keen to be part of interesting projects.

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