Shopify confirms about it is likely to soon expand Shop Pay, the payment feature. By using, this feature users can sell their products on Facebook and Instagram in the US. For the first time, this feature will be available outside the business platform of Shopify. Shopify has teamed up with Facebook to expand its payment option. Users will use this feature along side Facebook Pay payment scheme from the social media giants.
Some ~personal~ news 👀
— Shopify (@Shopify) February 9, 2021
Shop Pay coming to Facebook:
All the merchants can access Shop Pay via checkout on Instagram in US. It will then roll out on Facebook in the upcoming weeks. The company in a blog post shares that “integration, consumers on Instagram and Facebook will see Shop Pay as a payment option in Facebook Pay”. This will allow users to make payment directly to the merchant within the Instagram and Facebook in a secure way. Also Read: Instagram will no longer promote recycled TikTok videos
Shopify also allows customers to log transactions after payment in done. It will also allow users to monitor CO2 emissions offset in their sales. Shopify says, Facebook’s platform has been one of most popular sales and marketing channels for its merchant. During pandemic last year, Shopify saw a 36% growth in monthly active users via Facebook and Instagram channels. This trend continues to rise afterwards.
Shopify claims its feature is faster, more efficient and offers a secure payment platform. Thus ensuring “lesser abandoned carts and more conversion”. Other business services include easy order tracking and management and carbon offset on any distribution. Shop Pay’s payment option is use by a number of top direct-to-consumer and newer brands. These brands may include Allbirds, Kith, Beyond Yoga, Kylie Cosmetics, Jonathan Adler etc.
More than 40 million customers currently use Shop Pay on the Shopify app to make payments on shops and others. In 2020, Buyers completed more than 137 million orders using Shop Pay. By the end of 2020, Shop Pay has supplied nearly $20 billion in cumulative GMV since its launch in 2017. Through its carbon offsetting feature, this accounted for 75,000 tons of carbon emissions.
Shop Pay on Instagram: How it works?
Consumers will be able to find tagged products from Shopify merchants within Instagram app. After selection, consumers can then add them to their in-app cart. At checkout, consumer can then select their preferred payment option as Shop Pay from among debit card, credit card and PayPal. A confirmation code is given to the customers and the code is enter to complete the order without leaving Instagram.
A similar experience will be made available on Facebook in coming days. You can also track those orders through the Shopify’s Shop app. The process is same for Shopify app. Also Read: Nothing confirms that its first product will arrive this summer