Instagram will no longer promote recycled TikTok videos

Instagram, the leading photo-sharing app, strongly advises against the use of TikTok watermarked videos in Instagram Reels. Highlighting the importance of originality, Instagram’s algorithm updates now de-prioritize Reels with TikTok watermarks. Thus, reducing their chances of promotion. This strategic move comes as a direct response to the TikTok ban in India. This ban from Indian Government led to a surge of TikTok content being repurposed on Instagram.

To maintain a high-quality user experience, Instagram’s content guidelines for Reels now focus on encouraging creators to produce and share fresh, authentic content. This approach not only enhances the visibility of Reels but also aligns with Instagram’s commitment to fostering a platform for genuine creativity and engagement. Also Read – Instagram to soon start testing Reels as ads in India

Instagram: New Promotion Policy

Instagram is championing original vertical video content, moving away from the trend of repurposing old TikTok videos. The platform has updated its content strategy to prioritize fresh, vertical videos for Reels.



  • Algorithm Update: Prioritizing New Videos on Instagram

Instagram’s algorithm now reduces the visibility of TikTok-sourced content in users’ feeds. While these videos won’t be removed, their promotion will be halted to encourage unique and original video creation. Also Read – Instagram keeps an eye on its younger userbase safety, rolls out message features

  • Visibility Changes: Impact on Instagram Videos Presence

Content that recycles TikTok videos will remain accessible on the creator’s profile but will no longer be featured prominently on the Instagram app feed. This shift aims to enhance the quality and originality of content on the platform.

Instagram’s official creator’s account is a treasure trove of tips for users looking to enhance their presence on the platform. The social media giant encourages the creation of original vertical videos and the use of Instagram’s music library to enrich content.

  • Trendsetting on Instagram: Engage Your Audience

The Verge highlights Instagram’s initiative for users to start new trends. This feature invites participation and promotes the addition of entertaining and engaging content to captivate followers. Also Read – ColorOS 13 Update: Features and Roadmap for compatible Oppo mobiles and tablets

According to The Verge, “Instagram also proposed “starting a trend” where users can participate, or add “fun” and “entertainment” content.” This latest update won’t affect the Indian users, as TikTok is already banned in India.



  • Instagram’s Algorithm Update: No Impact on Indian Market

Despite the new guidelines, Indian users remain unaffected due to the TikTok ban in India. Instagram continues to adapt, offering a platform for creativity and connection in the absence of TikTok.

Instagram Video: Vertical Reels and Stories
Instagram Video: Vertical Reels and Stories

In June 2020, the Indian government imposed a ban on TikTok, citing data privacy concerns. The popular Chinese app faced allegations of unauthorized data transfer to offshore servers. Also Read – Facebook’s Instagram Lite app gets Reels feature in India

  • Instagram Reels: A New Era of Sharing Videos Post-TikTok

Following the TikTok ban, Instagram seized the opportunity to introduce Reels, a new platform for short-form video content. This strategic addition aimed to fill the void left by TikTok’s absence in the Indian market.



Instagram Reels: New Short Videos

Instagram Reels offers a TikTok-like experience without the need for a separate app. This feature within Instagram allows users to discover and enjoy short, engaging videos from global creators. Also Read – Asus ZenFone 9 aka Asus 9Z with Snapdragon 8+ Gen 1 launched: first look

  • Upcoming Features: Vertical Stories Feed

Instagram is reportedly developing a Vertical Stories feed, which will enable users to navigate stories with vertical swipes, similar to the Reels interface. Also Read – Instagram introduces “Recently Deleted” feature

  • Instagram Vertical Videos Update

A spokesperson from the social media app has indicated that the vertical video feature is in the prototype stage and not yet available for public testing. While Instagram has acknowledged working on this update, the release date for the Vertical Stories feature remains unannounced. Also Read – 5G trials in India may start around May 2021

Instagram: Other Video Features

Instagram has rolled out a new recovery function, the Recently Deleted feature, which is a significant aid for users wishing to restore accidentally deleted content. This feature supports the retrieval of various media types, including videos, Reels, photos, and IGTV stories.



In addition to content recovery, Instagram is experimenting with a new sharing restriction feature. This update aims to limit the re-sharing of feed posts to stories, enhancing content originality on the platform. Currently, this feature is in the testing phase and is only available in select regions. Also Read – Amazon to launch a wall-mounted Echo device

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